
The Story Behind Valentine’s Day Popcorn
Last year, I completely forgot about Valentine’s Day classroom treats until 9 PM the night before. Full panic mode. But then I threw together this Valentine’s Day popcorn mix using stuff I already had in my pantry and it became the most requested recipe at the party. The kids called it Cupid’s Crunch, which is honestly the cutest name ever, and I’ve been making it every February since. It’s basically popcorn coated in pink candy melts, tossed with M&Ms and broken pretzels, then drizzled with more chocolate and covered in heart sprinkles. The sweet and salty combo is ridiculously addictive. Takes ten minutes, uses four ingredients, and looks like you spent hours making fancy Valentine treats. This Cupid’s Crunch has saved me more times than I can count.
Cupid’s Crunch Popcorn: Sweet, Salty, Totally Addictive
Yield: 12 cups (about 16 servings)
Prep Time: 5 minutes
Chill Time: 20 minutes
Total Time: 25 minutes
Ingredients
For the Base:
- 10 cups popped popcorn (about 1 bag microwave popcorn)
- 1½ cups Valentine’s M&Ms (pink, red, and white)
- 1½ cups mini pretzel twists, broken into pieces
- 16 ounces pink candy melts (or red and white mixed)
- 2 teaspoons coconut oil (if needed for thinning)
For Decorating:
- ½ cup Valentine’s sprinkles (hearts, pink jimmies)
- ¼ cup conversation heart candies (optional)
- ¼ cup white chocolate chips (optional for extra drizzle)
Shopping List
Snack Aisle
- Microwave popcorn or pre-popped popcorn
- Mini pretzel twists
Candy Section
- Valentine’s M&Ms
- Pink candy melts (Amazon)
- Conversation heart candies (optional)
- White chocolate chips (optional)
Baking Aisle
- Valentine’s sprinkle mix (Amazon)
- Coconut oil
Optional Supplies
- Large mixing bowl (Amazon)
- Wax paper sheets
- Clear cellophane bags for gifting (Amazon)
- Pink ribbon (Amazon)
Step-by-Step Instructions
1. Pop That Corn If you’re using microwave popcorn, follow the package directions and pop a bag. Let it cool for a minute, then pour it into the biggest mixing bowl you own. Pick through and remove any unpopped kernels because nobody wants to break a tooth on Valentine’s Day. If you’re using pre-popped popcorn, just dump it straight into the bowl. You need about 10 cups total.
2. Add Your Mix-Ins Toss the M&Ms and broken pretzel pieces into the bowl with the popcorn. Use your hands to mix everything together so the candies and pretzels are evenly distributed throughout. Don’t eat too many M&Ms during this step (I always fail at this part).
3. Melt Half the Candy Coating Pour half your bag of pink candy melts (about 8 ounces) into a microwave-safe bowl. Microwave on 50% power for 1 minute, then stir. Continue heating in 30-second intervals at 50% power, stirring between each one, until completely smooth. If it seems too thick, stir in 1 teaspoon of coconut oil to thin it out.
4. Coat the Popcorn Mix Drizzle the melted pink candy coating over your popcorn mixture. Use a large spatula or wooden spoon to gently fold everything together, making sure the melted chocolate gets distributed throughout. You want some pieces heavily coated and some just lightly touched by the chocolate. Don’t stir too aggressively or you’ll crush the popcorn.
5. Spread and Set Line a large baking sheet with wax paper or parchment paper. Spread your coated Valentine’s Day popcorn in a single layer across the pan. Try to break up any huge clumps so everything dries evenly. Work quickly because the candy melts start setting fast.
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6. Drizzle With More Chocolate Melt the remaining 8 ounces of pink candy melts using the same method (50% power, 30-second intervals). Use a spoon or fork to drizzle it back and forth over the spread-out popcorn in a zigzag pattern. This is where it starts looking really fancy. If you want to add white chocolate drizzle too, melt those chips and drizzle them over in the opposite direction.
7. Add All the Sprinkles While the top layer of chocolate is still wet, go crazy with the sprinkles. Heart-shaped sprinkles are adorable for Valentine’s Day, but any pink and red mix works. You can also press conversation heart candies into the wet chocolate for extra cuteness. Don’t be shy with the decorations because this is what makes Cupid’s Crunch look so festive.
8. Chill to Set Stick the entire baking sheet in the refrigerator for about 20 minutes until the chocolate is completely hard. Don’t skip this step or you’ll have sticky, messy popcorn. The chocolate needs to set firm before you can break it into pieces.
9. Break Into Clusters Once the chocolate is hard, break the Valentine’s Day popcorn into bite-sized clusters. Some pieces will naturally break apart and some will stay in big chunks. I like the variety because the big clusters are fun to eat. Store in an airtight container or bag up for gifts.
10. Package for Gifting If you’re giving this Cupid’s Crunch as gifts, scoop portions into clear cellophane bags and tie with pink or red ribbon. Add a cute tag with sayings like “You make my heart pop!” or “Popping by to say Happy Valentine’s Day!” These make perfect teacher gifts, coworker treats, or classroom party snacks.

Storage and Reheating Tips
Room Temperature Storage: Store your Valentine’s Day popcorn in an airtight container at room temperature for up to 1 week. The chocolate coating protects the popcorn from going stale. Keep it away from heat sources or the candy melts will get soft and sticky.
Refrigerator Storage: You can refrigerate Cupid’s Crunch for up to 2 weeks in an airtight container. Cold popcorn actually tastes pretty good, especially on a hot day. Just know that condensation can form if you take it in and out of the fridge repeatedly, so only refrigerate if you live somewhere warm.
Freezer Storage: These freeze well for up to 2 months. Store in freezer bags or airtight containers. The popcorn stays crunchy even after freezing. Thaw at room temperature for 15 minutes before serving. The chocolate might look slightly cloudy after thawing but it still tastes great.
Make-Ahead Instructions: Make this Valentine’s Day popcorn up to 1 week in advance and store in an airtight container. It’s actually one of those treats that tastes better after sitting for a day because all the flavors meld together. Perfect for stress-free party prep.
Gift Packaging: Wait until the chocolate is completely set and the popcorn is at room temperature before packaging. If you bag it while still cold from the fridge, condensation will form inside the bag and make everything soggy. Package in clear bags so people can see how pretty it is.
Humidity Warning: Don’t make this in super humid weather unless you have air conditioning. The candy melts can sweat and get sticky in high humidity. If you live somewhere humid, definitely store in the fridge.
Nutritional Info
Per Serving (3/4 cup):
- Calories: 215
- Total Fat: 9g
- Saturated Fat: 6g
- Cholesterol: 0mg
- Sodium: 165mg
- Total Carbohydrates: 32g
- Dietary Fiber: 1g
- Sugars: 22g
- Protein: 2g
Nutritional values are estimates and may vary based on specific brands used.
Pro Tips
1. Remove All Unpopped Kernels Seriously, go through your popped popcorn and remove every single unpopped kernel. I usually pour the popcorn into my bowl and pick them out as I see them. Nothing ruins Valentine’s Day popcorn faster than biting down on a rock-hard kernel. Your teeth will thank you.
2. Use Gel Food Coloring for Custom Colors If you can’t find pink candy melts, use white candy melts and add 3 to 4 drops of pink gel food coloring. Mix it in after melting. You can also make red popcorn, purple popcorn, or any color you want. Just remember to use gel, not liquid food coloring.
3. Work Fast After Drizzling Candy melts set up quickly at room temperature. Once you drizzle that second layer of chocolate, you have maybe 2 minutes to add sprinkles before it hardens. Have your sprinkles ready and work fast. If the chocolate sets before you add decorations, it’s too late.
4. Air-Popped Corn Works Best Microwave popcorn works fine, but air-popped popcorn is superior because it has no butter or oil coating that can interfere with the chocolate sticking. If you use microwave popcorn, go for the lightly salted or plain variety, not the butter-flavored kind.
5. Break Pretzels Into Bite-Sized Pieces Don’t leave the pretzels whole because they’re too big and awkward mixed with popcorn. Break each pretzel twist into 3 to 4 pieces. This distributes them better throughout the mix and makes eating easier. Similar to my chocolate dipped pretzels technique.
6. Try Different Candy Mix-Ins The M&M and pretzel combo is classic, but you can swap in other candies. Try Reese’s Pieces, mini chocolate chips, crushed Oreos, or Valentine’s Day Hershey Kisses. Get creative with what you have on hand. Check out mix-in ideas from my frozen yogurt covered blueberries.
7. Use a Really Big Bowl You need a huge bowl for mixing because the popcorn takes up so much space. I use my largest mixing bowl and it’s still barely big enough. If your bowl is too small, the popcorn will fly everywhere when you try to mix in the chocolate. Bigger is always better for this recipe.
8. Add a Pinch of Salt If you’re using unsalted popcorn, add a light sprinkle of salt to the finished Cupid’s Crunch. The sweet and salty combination is what makes Valentine’s Day popcorn so addictive. Just a tiny pinch enhances all the flavors.
9. Make It for Other Holidays This recipe works for literally any holiday. Use green candy melts for St. Patrick’s Day, orange and black for Halloween, red and green for Christmas, pastels for Easter. The base recipe is the same, just change the colors and themed candies. For more holiday treat ideas, try my strawberry kiss cookies.
10. Double the Batch This recipe disappears fast, so I usually double it. Use two baking sheets and just repeat the process. You can melt all the candy at once if you have a big enough bowl. Doubling means you have enough to give away and keep some for yourself.
FAQs
Q: Can I use regular chocolate chips instead of candy melts for Valentine’s Day popcorn? You can, but it’s more complicated. Regular chocolate chips need to be tempered to set hard at room temperature, which is a whole process. Candy melts are specifically designed to melt smoothly and harden quickly without tempering. They’re honestly worth buying for this recipe. Find them in the baking aisle or on Amazon.
Q: Why is my chocolate coating not sticking to the popcorn? Your popcorn might be too buttery or oily. The chocolate won’t adhere to greasy popcorn. Use plain popcorn without butter. Also, make sure the popcorn is completely cool before adding chocolate. Hot popcorn can make the candy melts seize up and get clumpy.
Q: Can I make this Cupid’s Crunch without a microwave? Yes! Melt the candy melts in a double boiler on the stove. Place the candy melts in a heat-safe bowl over a pot of simmering water (don’t let the bowl touch the water). Stir constantly until melted and smooth. This method gives you more control and prevents overheating.
Q: How do I prevent the popcorn from getting soggy? Make sure the chocolate is completely set and hardened before storing. Store in an airtight container with the lid secured tightly. Don’t refrigerate unless necessary because humidity in the fridge can make things soggy. Room temperature storage in a sealed container keeps it crispy.
Q: My candy melts are too thick. What do I do? Add coconut oil or vegetable shortening, ½ teaspoon at a time, and stir until you reach the right consistency. Never add water or milk because that makes candy melts seize into a hard clump. Oil-based thinners are the only thing that works.
Q: Can I use store-bought kettle corn for this Valentine’s Day popcorn? Sure! Kettle corn is already sweet, so you might want to reduce the amount of candy coating you use. The extra sweetness can be delicious but also overwhelming. Start with less chocolate and add more if needed. Similar to balancing flavors in my banana oatmeal bars.
Q: How long does Cupid’s Crunch last? About 1 week at room temperature in an airtight container. The popcorn stays crunchy for several days, though it’s usually gone within 24 hours at my house. After a week, the popcorn starts losing its crispness even with the chocolate coating.
Q: Can kids help make this recipe? Absolutely! This is a perfect recipe for kids to help with. They can add the M&Ms and pretzels, help mix everything together, add sprinkles, and break up the clusters. Just handle the melting chocolate yourself since it’s hot. Great for Valentine’s Day parties or classroom activities.
Q: What if I don’t have Valentine’s M&Ms? Regular M&Ms work perfectly fine. The Valentine’s ones just have the festive pink, red, and white colors that look pretty. You can also use any small candies like Reese’s Pieces, Skittles, or even mini marshmallows. Get creative with whatever you have.
Q: Can I add nuts to this Cupid’s Crunch? Yes! Throw in ½ cup of roasted peanuts, cashews, or almonds along with the M&Ms and pretzels. Nuts add great texture and make the mix feel more substantial. Just be aware of nut allergies if you’re making this for a classroom party. For more nut recipes, check my cherry almond Amish sugar cookies.
Thanks for Making This With Me!
I hope this Valentine’s Day popcorn becomes your new go-to easy treat! It’s honestly saved me so many times when I needed something fast and impressive. Drop a comment below and let me know what mix-ins you used. Did you stick with the classic M&M and pretzel combo, or did you get creative? Rate this recipe if you made it!
Looking for more Valentine’s Day treats? Try my chocolate dipped pretzels for another sweet and salty option, or make strawberry kiss cookies for something more traditional. My valentine’s day pinwheel cookies and tie dye cookies are perfect for classroom parties.
For breakfast ideas, check out my strawberry cream cheese heart danishes, gluten-free cottage cheese pancakes, and twice baked breakfast potatoes. Need dessert inspiration? Try my oatmeal cream pie cake, gingerbread brownies, or strawberry pop tart pie.

42 Buttery Heart Jam Thumbprint Cookies with Raspberry Filling
Ingredients
Equipment
Method
- Line two or three large baking sheets with parchment paper or silicone baking mats. In a medium bowl, whisk together the all-purpose flour, cornstarch, and salt until well combined. Set aside.
- In a large bowl using a stand mixer fitted with the paddle attachment (or a hand mixer), beat the softened butter on medium speed for 1 minute until creamy. Add both the granulated sugar and brown sugar. Increase speed to medium-high and cream together for 3-4 minutes until lighter in color and fluffy.
- Reduce mixer speed to low and add the egg yolk, vanilla extract, almond extract, and lemon zest (if using). Beat on medium speed for 30-45 seconds until fully incorporated and the mixture looks smooth and cohesive. Scrape down the sides and bottom of the bowl.
- With the mixer on low speed, gradually add the flour mixture to the butter mixture in three additions, mixing just until the flour disappears after each addition. Don’t overmix. The dough should come together and pull away from the sides of the bowl.
- Using a 1-tablespoon cookie scoop, portion out about 42 dough balls. Roll each portion between your palms to create smooth, round balls with no cracks. Place dough balls on the prepared baking sheets, spacing them about 2 inches apart.
- Using your pinky finger or the tip of your index finger, gently press two indentations close together at a slight angle to form a heart shape in the center of each dough ball. Make the indent fairly deep (about ¾ of the way down) but don’t press all the way through.
- Place the baking sheets with shaped cookies in the freezer for 30 minutes, or in the refrigerator for 1 hour. About 10 minutes before the cookies finish chilling, preheat your oven to 375°F (190°C).
- Place the raspberry jam in a small microwave-safe bowl. Microwave for 10-15 seconds until slightly runny and easier to spoon. Stir well.
- Remove chilled cookies from the freezer or refrigerator. Use a ¼ teaspoon measuring spoon or small offset spatula to carefully fill each heart indent with about ½ teaspoon of jam. Fill to just below the rim, not overflowing.
- Bake for 10-12 minutes, rotating the pan halfway through, until edges are just starting to turn light golden brown but centers still look pale. The jam will bubble slightly.
- Let cookies cool on the baking sheet for 5 minutes, then carefully transfer them to a wire cooling rack. Let cool completely, about 30 minutes, before storing or serving.
- Once completely cooled, optionally dust with powdered sugar, drizzle with melted white chocolate, or decorate as desired before serving.